It’s not a Zen koan, but a description of the Pacific West product design process.
Traditionally, an architect creates a concept, draws up detailed plans, and presents it to the development partner or client. The plans then trickle their way down to those who will have to execute the vision.
Not at Pacific West.
Before the architect sketches an initial concept, before he boots up the 3D CAD program, he meets with members of the Pacific West Product Development team, which includes representatives from engineering, construction, subcontracting, financial modeling, property management, marketing, and when relevant, sales.
Because Pacific West uses one of the industry’s most comprehensive design-build processes, most vital services are in-house, including architecture, engineering, construction, subcontracting, even sales and marketing. Other key services, such as property management, are provided by associates that have worked with Pacific West for decades.
The team works collectively to outline the goals for the end product. What will satisfy renters and buyers? What features will increase market appeal and demand? Will it retain its appeal long into the future? Does the building design maximize unit density while preserving privacy? Can the product be built efficiently? Does the product take advantage of the latest materials? Can it be marketed effectively?