Pacific West does away with traditional adversarial relationships between project contributors. No longer is each company looking out for their own best interests, or looking to profit by taking someone else’s “slice of the pie.”
Pacific West instills a unified goal and orchestrates a team approach among project contributors, pushing every project toward the same goal.
Pacific West melds the many independent resources and services into a cohesive, collaborative team, committed to satisfying the client’s goals. Traditionally, companies have tried to maximize individual profits by bringing a “me first” attitude to projects. Each company attempts to make money at the expense of others. It’s a narrow-minded approach that creates “enemies” and negates the potential for future, long-term profits.
An incentive-based strategy is the logical alternative. It fosters a new level of project-wide collaboration, a shared goal. Of course, the only way to get complete collaboration is if everyone is invested in a project. Everyone must be able to profit from the same standard of success.
The surest way to get better is by doing something over and over. That’s why we place so much value on repeat business, repeat projects.
Stable, steady profits — for everyone — come with the second project, the fifth project, the tenth project. That’s when experience and familiarity boost efficiency to record levels.
To guarantee yourself repeat business, and the increased profitability it brings, you must establish long-term working relationships. That goes for project owners, the general contractor, and every entity involved in the development process.
How do you create long-term relationships? By delivering the most successful project possible, by satisfying the client’s needs.
We haven’t met a developer yet that doesn’t expect a GC, or any other company working on a project, to make a profit. The key is finding a way for all parties to profit equally, and to create a system that will work even more efficiently the more it’s implemented. That’s only possible if you put an emphasis on a project’s success. And then use that momentum on additional projects.
The most important part of our job is instilling a collaborative attitude into everyone who works on a project. It’s about getting everyone moving in the same direction, creating a relationship where their success is linked to the client’s success. That’s what leads to the highest possible operating efficiency.
Usually, when working on Pacific West projects and by adopting Pac West’s process, outside contributors exceed even their own high standards of efficiency. The benefits of such optimal performance are passed onto the project owners, as well as other contributors.
Until recently, the world economy was built and operated on a zero sum game. Getting a “bigger slice of the pie” meant taking someone else’s share. The size of the pie was fixed. With the advent of the industrial and technological revolutions, the economy can now operate on a positive sum game.
But habits die hard, especially in an industry ruled by tradition.
In development, profits are still too often acquired at the expense of other project contributors, or even the tenants. Every business involved looks to increase their share of the pie by taking someone else’s piece. That’s shortsighted and leads to deteriorating relationships.
There’s a better way. Efficiency allows us to “grow the pie” through mass production and construction innovation. Our aim with every project is to deliver more features, at a more affordable price, in less time, so our clients can pass that savings along to tenants. It’s the ultimate win-win scenario.